CLOSING THE LOOP

Creating a social and circular economy together with independent opticians

Did you know that 4,473,602 frames are thrown away in optical stores in Belgium and the Netherlands every year?

4,473,602

4,473,602

frames

25,214,880

demo lenses

19,800

garbage bags

This waste generates
179 tonnes of CO2 per year when not recycled.

As many as 30.000 trees per year are needed to capture this CO2 impact.

But 96% of your glasses can actually be recycled.

100% recyclable acetate frame

100% recyclable polycarbonate or acrylic demo lenses

100% recyclable metal wire core

not yet recyclable silicon nosepads

100% recyclable acetate temple tips

The value of recycling.

Did you know?

Most materials used in eyewear can be recycled into new eyewear

But in reality

An average optical store generates around 20kg of optical waste per year

Let’s work together

Together we can save 19.800 garbage bags of waste that would normally end up in landfills

Why ever?


Welcome to Ever – our name reflects our commitment to recycling that lasts for-ever.

We believe in closing the loop, ensuring that eyewear doesn't end up as waste in a landfill. Instead, it's a pioneering movement to reuse and recycle.

Our vision is simple – by breathing new life into old eyewear we are creating positive social and environmental impact.

Join us on a journey where each product contributes to a sustainable and stylish future.

Let's talk about closing the loop for-ever.

The ever benefits.

Be the change by recycling your optical waste and providing eyewear to those in need

Give waste a new life and discover the circular eyewear made from your own waste

Engage your customers in creating a positive social and environmental impact together

Attract the consumers of tomorrow. 63% of consumers find sustainability important, a number that grows every day

Become an expert and learn the facts about sustainable eyewear

Stay ahead of European regulations, recycling of eyewear waste will soon be compulsory

How does it work?

1 Sign up and become an Ever-member

2 Receive your collection box made out of recycled acrylic demo-lenses and communication material, flyers and window stickers

3 Receive access to our digital platform so you have all the tools to engage your customers online and in your optical store

4 When your re-usable shipping bag is full, we organize a CO2-neutral pick-up

5 The received frames are sorted by a social workplace; usable frames go to a charity of your choice and the remaining frames and lenses are recycled into new eyewear


6 Offer your customers design eyewear made from the recycled materials you collected

Join the membership.

  • Recycle your old eyewear and lenses

  • Donate your usable frames to charity

  • Engage existing and gain new customers

  • Stay ahead of EU regulation

  • Offer eyewear made from your own recycled frames and lenses

Starter pack

€8/month

  • Recycling of demo-lenses

  • Recycling of old frames

  • Donation of usable frames to charity of your choice

  • Official Ever collection box

    Official Ever window sticker and flyers

  • Convenient in-store pick up of collected eyewear, CO2-neutral shipment

  • Get featured on our socials & interactive map

  • Receive your recycling impact report; for every 10kg of waste, a tree is planted

  • Access to the expertise hub on sustainable eyewear

  • Access to circular designer eyewear, online portal

* Subscription can be cancelled monthly
* No obligation to purchase the circular eyewear collection

Full circle pack

€15/month

  • Recycling of demo-lenses

  • Recycling of old frames

  • Donation of usable frames to charity of your choice

  • Official Ever collection box

  • Official Ever window sticker and flyers

  • Convenient in-store pick up of collected eyewear, CO2-neutral shipment

  • Get featured on our socials & interactive map

  • Receive your recycling impact report; for every 10kg of waste, a tree is planted

  • Access to the expertise hub on sustainable eyewear

  • Access to circular designer eyewear, online portal

* Subscription can be cancelled monthly
* No obligation to purchase the circular eyewear collection

Check the faqs or contact us.

Any questions?

Let’s make your eyewear last for-ever.

Being an ever member will help you strengthen and share the sustainable story you have always wanted to tell your customers.